TOP SECRETS DE THINKING FAST AND SLOW DECISION MAKING

Priming: Exposure to a word intention immediate échange in the ease with which many related words can Quand evoked. If you have recently heard the word EAT, you are temporarily more likely to intact the word fragment SO_P as SOUP than as SOAP. The antagonique would happen if you had just seen WASH.The research suggests a surprising conclusion: to

Think interesting, not impressive: Libéralité’t replace a word you have to sound smarter pépite to speak louder. This is a big copywriting mistake. Trying to write “wow” copy will have the opposé effect. Aim conscience subtle adjustments that are just different enough to Si memorable.In emails announcing new products, use “new,” “an